Video Production

Produced across all digital platforms.

Steven Weinzierl

Steven Weinzierl is an Emmy® award-winning director devoted to high beauty and fashion content, no matter the medium. With his editorial abilities and diverse understanding of production, Weinzierl is able to cultivate content from initial development, to final delivery.

With Experience internationally and domestically, Weinzierl is always looking for fresh ways to elevate creative objectives. From multi-media visual effects, to design-infused live action... He loves it all.

Weinzierl has established himself in the beauty and fashion industry by combining his knowledge of multi-media creative to produce fashion videos, digital media campaigns and commercial advertisements. Some of Weinzierl's recent work includes an experimental fashion video for ImPress Nails and a commercial campaign for a new line of Kiss beauty products.

Production Workflow

One of the unique challenges with today’s beauty campaigns is crafting assets tailored across many specific deliverables. From TikTok and Insta Stories to broadcast advertising and digital billboards, Weinzierl has a vast amount of experience producing video content for every platform, across all aspect ratios. Large and small campaigns with long lists of needed assets, including UGC and Influencer collaborations, has become the new norm, and with the help of production company Lair, Weinzierl has created a seamless workflow. Every modern technique utilized to produce vast amounts of content, all while using minimal resources at the highest production level.

Featured Content

A collection of recent beauty and fashion videos produced at Lair with Director Steven Weinzierl.